Similarity to Other People
With three semantic differentials, the scale measures how much a person believes a group of people are like him/her, especially in the way they think. While it is possible for the comparison
View ArticleComparison Motivation
A person’s desire in a recent decision to compare options before making a choice is measured with three, seven-point Likert-type items.
View ArticleKnowledge of the Brand (Other Person)
With four, seven-point items, the scale measures how much a person thinks that a particular other person knows a brand better than other consumers and could be considered an expert.
View ArticleExchange Inequity (Positive)
The degree to which a person believes that he/she has benefitted more from a transaction than the other party in the exchange is measured with three, seven-point Likert items.
View ArticleFood Care During Production (Machine)
Which of two food products is believed to have received more attention from a machine during the production process is measured with three, seven-point items.
View ArticleFood Care During Production (Human)
With three, seven-point items, the scale measures which of two food products is believed to have received more presence and involvement from a human during the production process.
View ArticleProduct Preference (Quality)
This scale has three, seven-point items that measure the degree to which a consumer believes a particular product appears to be fucntional and useful. (With the proper instructions, this scal
View ArticleProduct Preference (Purchase)
Using three, seven-point items, the scale measures how much a consumer expresses more willingness and likelihood of buying one particular product rather than another specific product.
View ArticleAttitude Toward the Email Sender (Health-Related)
How much an individual with a particular illness believes that the sender of an email message is a person with the same illness or that it is an employee of a health care company is measured with f
View ArticleSimilarity to Another Person
The extent of similarity a person believes there to be between him/herself and someone else in terms of cognitive and physical characteristics is measured with four, seven-point items.
View Article
